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Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick.

By: Material type: TextTextPublication details: New Haven : Yale University Press, [2013]Description: viii, 360 pages ; 25 cm. ; casedISBN:
  • 0300176724
  • 9780300176728
  • 9780300176728:
Subject(s): DDC classification:
  • 658.872
Contents:
Introduction -- A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming: We Live in Public -- Designed in California: Entrepreneurship and the Myths of Web 2.0 -- Conclusion.
Summary: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

CW808

Includes bibliographical references and index.

Introduction -- A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming: We Live in Public -- Designed in California: Entrepreneurship and the Myths of Web 2.0 -- Conclusion.

Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

23.18

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