Winning at new products : creating value through innovation / Robert G. Cooper.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0465025781 (pbk.)
- 9780465025787 (pbk.)
- 9780465025787:
- 658.575
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CW838
Includes bibliographical references and index.
The innovation challenge -- Why new products win -- Drivers of success - why the best innovators excel -- The Stage-Gate idea to launch system -- Next generation Stage-Gate - how companies have evolved and accelerated the system -- Discovery - the quest for breakthrough ideas -- The front-end work - from discovery to development -- Picking the winners - investing in the right projects -- Making the gates work - gates with teeth -- Development, testing and launch -- Implementing Stage-Gate in your business.
26.30