gogo
Amazon cover image
Image from Amazon.com

The best digital marketing campaigns in the world II / Damian Ryan.

By: Material type: TextTextPublisher: London ; Philadelphia : Kogan Page, 2014Edition: Second editionDescription: xii, 253 pages : illustrations ; 24 cm. ; pbkISBN:
  • 0749469684 (pbk.)
  • 9780749469689 (pbk.)
  • 0749469692
  • 9780749469696
  • 9780749469689:
Subject(s): DDC classification:
  • 658.872
Contents:
Digital marketing is dead - no it's alive - no it's all integrated now... eh? -- Case study 1. VW BlueMotion Roulette -- Case study 2. How Social Saved Water -- Case study 3. Oxford and Cambridge Boat Race -- Case study 4. Faktum Hotels -- Case study 5. JetBlue Getaways -- Case study 6. Heinz Beanz for Grown Upz -- Case study 7. Harley-Davidson's Open Road Festival -- Case study 8. McDonald's. Our Food. Your Questions -- Case study 9. Heathrow Boutique -- Case study 10. Activia -- Case study 11. Deutsche Telekom -- Case study 12. Nike 10k Run -- Case study 13. Red Bull Stratos -- Case study 14. Chickasaw Country -- Case study 15. Barclay Card 'Toys Unleashed' -- Case study 16. Avaya -- Case study 17. Bodyform -- Case study 18. Koozai -- Case study 19. KWV 3 Brandy -- Case study 20. Britian's Best Office Dog -- Case study 21. Ikea: Moving the Store -- Case study 22. Green for Go! -- Case study 23. The Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26. Lufthansa Boeing 747-8 -- Case study 27. Fortnum & Mason -- Case study 28. Louisville Slugger -- Case study 29. Screwfix -- Case study 30. Polowers -- Case study 31. Peugeot: Let Your Body Drive -- Case study 32. Hobart: Get Back to Scratch -- Case study 33. Freshersfield.com -- Case study 34. Naturevalleytrailview.com -- Case study 35. 'The Walking Dead' Kill Count -- Case study 36. 8a Store -- Case study 37. UEFA Europa League -- Case study 38. Digicel -- Case study 39. Axw Wingman -- Case study 40. BBC Africa -- What's next?
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.872 (Browse shelf(Opens below)) 1 Available 76922
General Lending Carlow Campus Library General Lending 658.872 (Browse shelf(Opens below)) 1 Available 76923
General Lending Carlow Campus Library General Lending 658.872 (Browse shelf(Opens below)) 1 Available 76924

Includes index.

CW819

Digital marketing is dead - no it's alive - no it's all integrated now... eh? -- Case study 1. VW BlueMotion Roulette -- Case study 2. How Social Saved Water -- Case study 3. Oxford and Cambridge Boat Race -- Case study 4. Faktum Hotels -- Case study 5. JetBlue Getaways -- Case study 6. Heinz Beanz for Grown Upz -- Case study 7. Harley-Davidson's Open Road Festival -- Case study 8. McDonald's. Our Food. Your Questions -- Case study 9. Heathrow Boutique -- Case study 10. Activia -- Case study 11. Deutsche Telekom -- Case study 12. Nike 10k Run -- Case study 13. Red Bull Stratos -- Case study 14. Chickasaw Country -- Case study 15. Barclay Card 'Toys Unleashed' -- Case study 16. Avaya -- Case study 17. Bodyform -- Case study 18. Koozai -- Case study 19. KWV 3 Brandy -- Case study 20. Britian's Best Office Dog -- Case study 21. Ikea: Moving the Store -- Case study 22. Green for Go! -- Case study 23. The Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26. Lufthansa Boeing 747-8 -- Case study 27. Fortnum & Mason -- Case study 28. Louisville Slugger -- Case study 29. Screwfix -- Case study 30. Polowers -- Case study 31. Peugeot: Let Your Body Drive -- Case study 32. Hobart: Get Back to Scratch -- Case study 33. Freshersfield.com -- Case study 34. Naturevalleytrailview.com -- Case study 35. 'The Walking Dead' Kill Count -- Case study 36. 8a Store -- Case study 37. UEFA Europa League -- Case study 38. Digicel -- Case study 39. Axw Wingman -- Case study 40. BBC Africa -- What's next?

25.99

Powered by Koha