The marketing plan : a handbook / Marian Burk Wood.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Description: xix, 202 p. : ill., map ; 26 cmISBN:- 9780130613172:
- 0130613177
- 658.802
- .W66 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 78202 |
Browsing Carlow Campus Library shelves, Shelving location: General Lending Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Introduction to Marketing Planning -- Analyzing the Current Situation -- Understanding Markets and Customers -- Planning Segmentation, Targeting, and Positioning -- Determining Objectives and Strategic Direction -- Developing Marketing Strategies and Programs -- Budgeting, Forecasting, and Tracking Progress -- Controlling Plan Implementation -- App. 1. Marketing Plan Resources -- App. 2. Sample Marketing Plan: Sonic Personal Digital Assistant -- App. 3. Documenting a Marketing Plan with Marketing Plan Pro Software
54.95