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Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.

By: Contributor(s): Material type: TextTextPublication details: London : Thomson, 2005.Edition: 1st edDescription: xviii, 403 p. ; 28 cmISBN:
  • 9781844800018:
  • 1844800016 (pbk.)
Subject(s): DDC classification:
  • 658.8
Contents:
Introduction to business-to-business marketing -- How business organizations buy -- Strategic planning for global business markets -- Market research and information systems -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing in business markets -- Supply-chain management -- Managing distribution channels -- Business-to-business marketing communications -- Customer relationships and key-account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organizing for maximum effectiveness -- Ethical considerations for business marketers -- The future of business marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 78200

Includes bibliographical references and index.

Introduction to business-to-business marketing -- How business organizations buy -- Strategic planning for global business markets -- Market research and information systems -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing in business markets -- Supply-chain management -- Managing distribution channels -- Business-to-business marketing communications -- Customer relationships and key-account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organizing for maximum effectiveness -- Ethical considerations for business marketers -- The future of business marketing.

49.99

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