Public relations for marketing management / Frank Jefkins.

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Material type: Text

TextSeries: Macmillan studies in marketing managementPublication details: London : Macmillan, 1983.Edition: Second editionDescription: ix, 182 p. ; 22 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.812 (Browse shelf(Opens below))	1	Available		19134

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Previous	658.8100941 International sales and the middleman.	658.8101 Brand management : planning and control /	658.8102 Management of a sales force.	658.812 Public relations for marketing management /	658.812 Keeping the customer satisfied : a guide to field service /	658.812 Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization /	658.812 Service breakthroughs : changing the rules of the game /	Next

Includes bibliographical references and index.

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