Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.

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Material type: Text

TextPublisher: Hoboken, New Jersey : Wiley, [2012]Edition: 2nd edDescription: viii, 246 pages : illustrations (chiefly color) ; 23 cm ; pbkISBN:

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Contents:

The history -- Defining packaging design -- Elements of the packaging design -- The design process -- The packaging design profession.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Wexford Campus Library Wexford General Lending	688.823 (Browse shelf(Opens below))	1	Available		79454

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CW087

Includes bibliographical references (pages 233-234) and index.

The history -- Defining packaging design -- Elements of the packaging design -- The design process -- The packaging design profession.

47.08