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Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media / Paul Springer, Mel Carson.

By: Contributor(s): Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2012.Description: viii, 224 pages : illustrations ; 25 cm. ; pbkISBN:
  • 0749466049
  • 9780749466046
  • 9780749466046:
Subject(s): DDC classification:
  • 658.872
Contents:
Introduction -- Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign -- June Cohen Hotwired and TED.com -- Denzyl Feigelson iTunes Advisor and Artists Without A Label -- Vanessa Fox Google and Nine By Blue -- Gurbaksh Chahal ClickAgents and BlueLithium -- Jaron Lanier Virtual reality and Microsoft Research -- Angel Chen OgilvyOne China -- John Winsor Victors & Spoils -- Danny Sullivan Search Engine Land -- Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken -- Avinash Kaushik Digital marketing evangelist, Google -- Carolyn Everson MTV Networks and Facebook -- Malcolm Poynton Dove Campaign for Real Beauty -- Qi Lu Yahoo!, Microsoft and Bing -- Ajaz Ahmed AKQA -- Martha Lane Fox Lastminute.com and the UK government's digital champion -- Kyle MacDonald One Red Paperclip -- Jess Greenwood Contagious Magazine and R/GA -- Zhang Minhui Sohu.com.cn -- Stephen Fry -- Pioneering places. China ; India ; Middle East -- Lessons from pioneers. Not being original ; Pioneering commercial models ; Repositioning creativity ; Skills convergence ; All platforms and no content ; Running in real time (not being ahead of the game) ; Create something useful and never assume ; Enjoy what you do! ; Ten steps to becoming a digital pioneer, from the people who got there.

Includes bibliographical references and index.

Introduction -- Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign -- June Cohen Hotwired and TED.com -- Denzyl Feigelson iTunes Advisor and Artists Without A Label -- Vanessa Fox Google and Nine By Blue -- Gurbaksh Chahal ClickAgents and BlueLithium -- Jaron Lanier Virtual reality and Microsoft Research -- Angel Chen OgilvyOne China -- John Winsor Victors & Spoils -- Danny Sullivan Search Engine Land -- Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken -- Avinash Kaushik Digital marketing evangelist, Google -- Carolyn Everson MTV Networks and Facebook -- Malcolm Poynton Dove Campaign for Real Beauty -- Qi Lu Yahoo!, Microsoft and Bing -- Ajaz Ahmed AKQA -- Martha Lane Fox Lastminute.com and the UK government's digital champion -- Kyle MacDonald One Red Paperclip -- Jess Greenwood Contagious Magazine and R/GA -- Zhang Minhui Sohu.com.cn -- Stephen Fry -- Pioneering places. China ; India ; Middle East -- Lessons from pioneers. Not being original ; Pioneering commercial models ; Repositioning creativity ; Skills convergence ; All platforms and no content ; Running in real time (not being ahead of the game) ; Create something useful and never assume ; Enjoy what you do! ; Ten steps to becoming a digital pioneer, from the people who got there.

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