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The A-Z of visual ideas : how to solve any creative brief / John Ingledew.

By: Material type: TextTextPublication details: London : Laurence King, 2011.Description: 211 p. : ill. (chiefly col.) ; 26 cmISBN:
  • 9781856697149:
  • 1856697142
Other title:
  • A to Z of visual ideas
  • How to solve any creative brief
Subject(s): DDC classification:
  • 741.6
LOC classification:
  • .I5 2011
Contents:
Introduction : What's the big idea? -- Strategies for solving a creative brief -- Working on ideas -- [Ideas] : Art -- Building a bigger picture -- Caricature -- Cliches seen afresh -- Colour -- Counter-intuition -- Creative collisions -- Cryptic communication -- Digitality -- Dreams and daydreams -- Expressions visualized -- Eyes -- Familiar but seen afresh -- Finding ideas -- Flags -- Fusion -- Garage genius -- Hands -- Happy accidents -- Hidden messages -- Humour -- Icons -- Illusion -- Irony -- Juxtaposition -- Knowledge -- Laughter -- Making faces -- Making maps -- Materials -- Maths -- Mirror, mirror -- Movies -- Museums -- Music -- Nature -- One thing looks like another -- Photographs -- Photography -- Phototypography -- Places of worship -- Puns -- Questions -- Reinvention -- Rescaling --Reversing problems -- Satire -- Science -- Sensations -- Shadows -- Shock -- Signs -- Silhouettes -- Sketchbooks and scrapbooks -- So bad it's good -- Surprise -- Symbols -- Tension between words and images -- Torn images -- Travel -- Type -- Unexpected venues -- Visual metaphors -- Word of mouth -- Wordplay -- X-rays -- You! (put yourself in it) -- Zeitgeist.

Includes index.

Introduction : What's the big idea? -- Strategies for solving a creative brief -- Working on ideas -- [Ideas] : Art -- Building a bigger picture -- Caricature -- Cliches seen afresh -- Colour -- Counter-intuition -- Creative collisions -- Cryptic communication -- Digitality -- Dreams and daydreams -- Expressions visualized -- Eyes -- Familiar but seen afresh -- Finding ideas -- Flags -- Fusion -- Garage genius -- Hands -- Happy accidents -- Hidden messages -- Humour -- Icons -- Illusion -- Irony -- Juxtaposition -- Knowledge -- Laughter -- Making faces -- Making maps -- Materials -- Maths -- Mirror, mirror -- Movies -- Museums -- Music -- Nature -- One thing looks like another -- Photographs -- Photography -- Phototypography -- Places of worship -- Puns -- Questions -- Reinvention -- Rescaling --Reversing problems -- Satire -- Science -- Sensations -- Shadows -- Shock -- Signs -- Silhouettes -- Sketchbooks and scrapbooks -- So bad it's good -- Surprise -- Symbols -- Tension between words and images -- Torn images -- Travel -- Type -- Unexpected venues -- Visual metaphors -- Word of mouth -- Wordplay -- X-rays -- You! (put yourself in it) -- Zeitgeist.

18.53

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