The psychology of consumer profiling in a digital age / Barrie Gunter.
Material type: TextSeries: Publisher: New York ; London : Routledge, Taylor & Francis Group, 2016Description: 257 pages ; 24 cm. ; casedISBN:- 1138957968 (hbk.)
- 9781138957961 (hbk.)
- 9781138957961:
- 658.834
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General Lending | Carlow Campus Library General Lending | 658.834 (Browse shelf(Opens below)) | 1 | Available | 80910 | |
General Lending | Carlow Campus Library General Lending | 658.834 (Browse shelf(Opens below)) | 1 | Available | 80911 | |
General Lending | Carlow Campus Library General Lending | 658.834 (Browse shelf(Opens below)) | 1 | Available | 80912 | |
Short Loan Collection | Carlow Campus Library Short Loan Collection | 658.834 (Browse shelf(Opens below)) | 1 | Available | 80913 |
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CW819, CW908
Includes bibliographical references and index.
Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling.
88.27