Game changers : the evolution of advertising / ed. Peter Russell & Senta Slingerland.
Material type:
TextLanguage: English Summary language: French, German Publisher: Köln : Taschen 2013Description: 311 pages : illustrations (black and white, and colour) ; 32 cmISBN: - 9783836545242:
- 3836545241
- Evolution of advertising
- 741.670904
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 741.670904 (Browse shelf(Opens below)) | 1 | Available | 80472 |
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Includes indexes.
The creative revolution: good art. Good writing. Good business -- Eye witness: Paula Green -- Words spread: advertising and the language of popular culture -- Eye witness: Jeff Goodby -- The age of the image: from Warhol and Saatchi to the visual solution -- Eye witness: David Bailey -- Grands Prix and Oscars: advertising goes to Hollywood -- Eye witness: Sir John Hegarty -- Consolidation: global brands and the flat world -- Eye witness: Lee Clow -- Hearts and minds: the selling of politics -- Eye witness: Lord Bell -- Goodvertising: advertising's social conscience -- Eye witness: David Droga -- Dot communications: the world goes online -- Eye witness: Fernanda Romano -- The end of the beginning: traditional advertising in the digital age -- Eye witness: Piyush Pandey -- From searching to sharing: social networks and social currency -- Eye witness: Aaron Koblin & Valdean Klump -- From soaps to apps: content comes full circle -- Eye witness: Brian Dilorenzo -- After advertising: connecting products to connected people -- Eye witness: Bob Greenberg.
"A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it."-- Publisher website
English text with preface and introductions in French and German.
41.80