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Illustration : a theoretical and contextual perspective / by Alan Male.

By: Material type: TextTextPublisher: New York : Fairchild Books 2017Edition: Second editionDescription: 232 pages : illustrations (black and white, and colour) ; 27 cmISBN:
  • 9781474263023:
  • 9781474263023
  • 9781474263023
  • 147426302X
  • 147426302X
  • 147426302X
Subject(s): DDC classification:
  • 741.6 23
LOC classification:
  • .M245 2017
Contents:
Illustrator -- 1 Education -- Education -- Programme of Work -- Developing the Brief -- Rationale -- Aim -- Objectives -- Answering the Brief -- Contexts -- Audiences -- Clients -- Subject Matter -- Conceptual Process -- Brainstorming and Creative Processing -- Completion -- Research -- Research and Illustration -- Preparing for Research -- Methodologies -- Completion -- Drawing -- Objective and Analytical Development -- Visual Note Taking -- Externalization of Ideas and Freedom of Expression -- 2 Nature Of Imagery -- Visual Language -- Stylization -- Visual Intelligence -- Visual Metaphor -- Conceptual Imagery and Surrealism -- Diagrams -- Abstraction -- Pictorial Truths -- Overview of Literal Representation -- Hyperrealism -- Stylized Realism -- Sequential Imagery -- Aesthetics and Non-Aesthetics -- Trends -- `Chocolate Box' -- `Shock' -- 3 Role Of Illustration -- Documentation, Reference and Instruction -- Overview of Illustration for Information -- National Curriculum and Trade Material for Young Audiences -- Historical and Cultural Subject Matter -- Natural Science -- Medical Illustration -- Technological Subjects -- Commentary -- Overview of Editorial Illustration -- Politics and Current Affairs -- `Lifestyle', Reviews and `Bric-a-Brac' -- Storytelling -- Overview of Illustration for Narrative Fiction -- Picture Books and Early Readers -- Comics -- Persuasion -- Advertising Illustration in Practice -- Promotion and the Essence of Advertising -- Identity -- `Below the Line' and Corporate Branding -- Point of Sale and an Overview of Packaging -- Books and Music -- Illustration and Design -- 4 Contemporary And Future Perspectives -- Professional Practice -- Interdisciplinary Practice -- Polymath Principle -- Illustrator as Scientist and Cultural Historian -- Illustrator as Journalist and Commentator -- Illustrator as Author of Fiction -- Public Interface -- Connectivity and Interaction -- Final Thoughts

CW088

Includes bibliographical references and index.

Machine generated contents note: Illustrator -- 1 Education -- Education -- Programme of Work -- Developing the Brief -- Rationale -- Aim -- Objectives -- Answering the Brief -- Contexts -- Audiences -- Clients -- Subject Matter -- Conceptual Process -- Brainstorming and Creative Processing -- Completion -- Research -- Research and Illustration -- Preparing for Research -- Methodologies -- Completion -- Drawing -- Objective and Analytical Development -- Visual Note Taking -- Externalization of Ideas and Freedom of Expression -- 2 Nature Of Imagery -- Visual Language -- Stylization -- Visual Intelligence -- Visual Metaphor -- Conceptual Imagery and Surrealism -- Diagrams -- Abstraction -- Pictorial Truths -- Overview of Literal Representation -- Hyperrealism -- Stylized Realism -- Sequential Imagery -- Aesthetics and Non-Aesthetics -- Trends -- `Chocolate Box' -- `Shock' -- 3 Role Of Illustration -- Documentation, Reference and Instruction -- Overview of Illustration for Information -- National Curriculum and Trade Material for Young Audiences -- Historical and Cultural Subject Matter -- Natural Science -- Medical Illustration -- Technological Subjects -- Commentary -- Overview of Editorial Illustration -- Politics and Current Affairs -- `Lifestyle', Reviews and `Bric-a-Brac' -- Storytelling -- Overview of Illustration for Narrative Fiction -- Picture Books and Early Readers -- Comics -- Persuasion -- Advertising Illustration in Practice -- Promotion and the Essence of Advertising -- Identity -- `Below the Line' and Corporate Branding -- Point of Sale and an Overview of Packaging -- Books and Music -- Illustration and Design -- 4 Contemporary And Future Perspectives -- Professional Practice -- Interdisciplinary Practice -- Polymath Principle -- Illustrator as Scientist and Cultural Historian -- Illustrator as Journalist and Commentator -- Illustrator as Author of Fiction -- Public Interface -- Connectivity and Interaction -- Final Thoughts

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