Fundamentals of strategy / Gerry Johnson [and four others].
Material type: TextPublisher: Harlow, England : New York : Pearson, [2018]Edition: Fourth editionDescription: xvii, 256 pages ; 25 cm. ; pbkContent type:- 9781292209067
- 1292209062
- 9781292209067:
- 658.4012 23
- .J6495 2018
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.4012 (Browse shelf(Opens below)) | Checked out | 27/08/2020 | 85509 |
General Lending | Carlow Campus Library General Lending | 658.4012 (Browse shelf(Opens below)) | Available | 85510 | |
General Lending | Carlow Campus Library General Lending | 658.4012 (Browse shelf(Opens below)) | Available | 85511 | |
Short Loan Collection | Carlow Campus Library IN PROCESSING | 658.4012 (Browse shelf(Opens below)) | Available | 85512 |
Browsing Carlow Campus Library shelves, Shelving location: IN PROCESSING Close shelf browser (Hides shelf browser)
CW807, CW817, CW827, CW917,
Includes bibliographical references and index.
Introducing strategy -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and culture -- Business strategy and models -- Corporate strategy and diversification -- Strategy in action.
Case studies: Airbnb; Alibaba; Rocket Internet; Barclays Bank; IKEA; Virgin & Richard Branson; Sergio Marchionne.