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Perspectives on purpose : building brands and businesses for the twenty-first century / edited by Nina Montgomery.

Contributor(s): Material type: TextTextPublisher: London : Routledge, 2019Description: xvi, 204 pages : illustrations ; 24 cm. ; casedISBN:
  • 9780815387244
  • 0815387245
  • 9780367112370
  • 036711237X
Subject(s): DDC classification:
  • 658.4012 23
LOC classification:
  • .P3598 2019
Contents:
[Part 1: Framing thoughts on purpose] On the Business Case for Purpose: Friedman, Fink, and the Battle for the Soul of Business / Freya Williams -- On the New Brand-Consumer Contract: Tectonic Shifts and New Tenets / Sam Hornsby -- On Ethical Dilemmas and Purpose-led Decision-Making: Do the Right Thing for Whom? / Frank Oswald -- On Measuring Purpose: From Organizational Commitments to Social Impact / Matthew Quint -- On How to be a Champion of Purpose / Maryam Banikarim.
[Part 2: Building purpose-led organizations from the inside out] Setting the North Star: Finding Purpose and Building Instinct / Ambika Gautam Pai & Heidi Hackemer -- Transforming the Organization: Designing for Purpose and Humanity / Tom Andrews -- Putting Values into Action: Delivering on Purpose by Establishing, Embedding, Enacting, and Expressing Your Values / Alexandra Dimiziani -- Activating Living Experiences: Building Brand Relevance by Putting Purpose to Work / Jorge Aguilar -- Building community: Revolutionizing the Way We Manage Brands / Thomas Ordahl -- Using Those Strengths for Greater Good: A Social Impact Journey and Toolkit / Corrie Conrad.
[Part 3: Case studies on practicing purpose] VF Corp: The Journey of Becoming a Purpose-led Portfolio / Haley Rushing & Letitia Webster -- Diageo’s Ugly Distilling Company: Distilled with Purpose / Ila Byrne & Ryan Hunter -- Thorn & Wolff Olins: Bringing Clarity to Non-Profit Purpose / Sam Liebeskind & Sarah Potts -- Ben & Jerry’s: Continuing to Turn Values into Value through Linked Prosperity / Rob Michalak - Conclusion, / Jonathan Jackson.

100.26
CW908

Includes bibliographical references and index.

[Part 1: Framing thoughts on purpose] On the Business Case for Purpose: Friedman, Fink, and the Battle for the Soul of Business / Freya Williams -- On the New Brand-Consumer Contract: Tectonic Shifts and New Tenets / Sam Hornsby -- On Ethical Dilemmas and Purpose-led Decision-Making: Do the Right Thing for Whom? / Frank Oswald -- On Measuring Purpose: From Organizational Commitments to Social Impact / Matthew Quint -- On How to be a Champion of Purpose / Maryam Banikarim.

[Part 2: Building purpose-led organizations from the inside out] Setting the North Star: Finding Purpose and Building Instinct / Ambika Gautam Pai & Heidi Hackemer -- Transforming the Organization: Designing for Purpose and Humanity / Tom Andrews -- Putting Values into Action: Delivering on Purpose by Establishing, Embedding, Enacting, and Expressing Your Values / Alexandra Dimiziani -- Activating Living Experiences: Building Brand Relevance by Putting Purpose to Work / Jorge Aguilar -- Building community: Revolutionizing the Way We Manage Brands / Thomas Ordahl -- Using Those Strengths for Greater Good: A Social Impact Journey and Toolkit / Corrie Conrad.

[Part 3: Case studies on practicing purpose] VF Corp: The Journey of Becoming a Purpose-led Portfolio / Haley Rushing & Letitia Webster -- Diageo’s Ugly Distilling Company: Distilled with Purpose / Ila Byrne & Ryan Hunter -- Thorn & Wolff Olins: Bringing Clarity to Non-Profit Purpose / Sam Liebeskind & Sarah Potts -- Ben & Jerry’s: Continuing to Turn Values into Value through Linked Prosperity / Rob Michalak - Conclusion, / Jonathan Jackson.

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