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The small business bible : the make-or-break factors for survival and success / Paul Resnik.

By: Material type: TextTextPublication details: New York : J. Wiley, c1988.Description: viii, 230 p. ; 26 cmISBN:
  • 0471629723
  • 0471629855 (pbk.)
  • 9780471629726
Subject(s): DDC classification:
  • 658.022
Contents:
Making and breaking the small business -- No room for illusions: small business realities and self-deception -- Sutton's law: simple is effective -- Connecting products and customers -- Marketing the products -- Building and managing the staff -- Managing the accounting and financial controls -- Managing cash availability -- The pitfalls of expansion: managing growth -- Understanding the business inside out -- Planning for action and results.

Includes index.

Bibliography: p. 223-225.

Making and breaking the small business -- No room for illusions: small business realities and self-deception -- Sutton's law: simple is effective -- Connecting products and customers -- Marketing the products -- Building and managing the staff -- Managing the accounting and financial controls -- Managing cash availability -- The pitfalls of expansion: managing growth -- Understanding the business inside out -- Planning for action and results.

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