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Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

By:

Pride, William M

Contributor(s):

Ferrell, O. C

Material type: Text

Text

TextPublication details: Boston : Houghton Mifflin, c1987.Edition: 5th edDescription: xxx, 766 p. : ill. (some col.) ; 26 cmISBN:

0395357101
9780395357101

Subject(s):

Marketing

DDC classification:

658.8

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Wexford Campus Library Wexford General Lending	658.8 (Browse shelf(Opens below))	1	Available		42375

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Previous	658.72 Purchasing.	658.72 Purchasing & supply chain management : analysis, strategy, planning and practice /	658.72 Purchasing & supply chain management : analysis, strategy, planning and practice /	658.8 Marketing : basic concepts and decisions /	658.8 Basic marketing : principles and practice /	658.8 Marketing management : an introduction /	658.8 Marketing management	Next

Includes bibliographical references and indexes.

21.19

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