The essence of services marketing / Adrian Payne.

By:

Material type: Text

TextSeries: Essence of management seriesPublication details: New York : Prentice Hall, 1993.Description: x, 253 p. : ill. ; 23 cmISBN:

Subject(s):

DDC classification:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available		24201

Previous								Next
Previous	658.8 Basic marketing : principles and practice /	658.8 Marketing communications /	658.8 Marketing communications /	658.8 The essence of services marketing /	658.8 Service management and marketing : managing the moments of truth in service competition /	658.8 Marketing communications : an integrated approach.	658.8 Marketing communications : an integrated approach.	Next

Includes bibliographical references (p. 246-248) and index.

8.96