Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By:

Pride, William M

Contributor(s):

Ferrell, O. C

Material type: Text

TextPublication details: Boston : Houghton Mifflin Co., c1989.Edition: 6th edDescription: xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cmISBN:

039536938X
9780395369388

Subject(s):

Marketing

DDC classification:

658.8

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.8 (Browse shelf(Opens below))	1	Available		24687

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Previous	658.8 Market-led strategic change.	658.8 Communications in marketing /	658.8 Services marketing in a changing environment /	658.8 Marketing : concepts and strategies /	658.8 The marketing initiative : Economic and Social Research Council studies into British marketing /	658.8 Principles of services marketing /	658.8 The management and marketing of services /	Next

Includes bibliographical references and indexes.

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