How to price your products and services / [Harvard business review ; Joel Dean ... [et al.]].
Material type: TextSeries: Harvard business review paperback series ; no. 90048.Publication details: Boston, Mass. : Harvard Business School Press, c1991.Description: vi, 123 p. : ill. ; 28 cmISBN:- 087584278X (pbk.)
- Harvard business review.
- 338.52
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library Store - Ask Library Staff | 338.52 (Browse shelf(Opens below)) | 1 | Available | 26557 |
Browsing Carlow Campus Library shelves, Shelving location: Store - Ask Library Staff Close shelf browser (Hides shelf browser)
Articles reprinted from the Harvard business review.
Includes bibliographical references.
[Products, Prices and Profits] Pricing policies for new products / Joel Dean -- Manage customers for profits (not just sales) / Benson P. Shapiro et al -- Making money with proactive pricing / Elliot B. Ross -- How prices, ad expenditures and profits are linked / Paul W. Farris & David J. Reibstein.
[Promotions] The costly bargain of trade promotion / Robert D. Buzzell, John A. Quelch & Walter J. Salmon -- The double jeopardy of sales promotion / John Philip Jones.
[Pricing industrial products] The case of the pricing predicament / Mary Karr -- Industrial pricing to meet customer needs / Benson P. Shapiro & Barbara B. Jackson -- Manage risk in industrial pricing / Barbara Bund Jackson.
[Transfer pricing] Getting transfer prices right: what Bellcore did / Edward J. Kovac & Henry P. Troy -- Control with fairness in transfer pricing / Robert G. Eccles.
2.99