Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
Material type: TextPublication details: Fort Worth : Dryden Press, c1995.Edition: 5th edDescription: xxvi, 757 p. : ill. ; 25 cmISBN:- 0030949181
- 9780030949180
- 658.8
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CW037
CW838
Includes bibliographical references and indexes.
18.50