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Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin.

By:

O'Connor, John, 1960-

Contributor(s):

Galvin, Eamonn

Material type: Text

Text

TextPublication details: London : Pitman, 1997.Description: xii, 289 p. : ill. ; 25 cmISBN:

0273626442 (pbk)
9780273626442:

Subject(s):

DDC classification:

658.800285

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.800285 (Browse shelf(Opens below))	1	Available		62458
General Lending	Wexford Campus Library Wexford General Lending	658.800285 (Browse shelf(Opens below))	1	Available		27688

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Previous	658.8 Principles of marketing.	658.8001 Controversy in marketing theory : for reason, realism, truth, and objectivity /	658.80014 Integrated marketing communications /	658.800285 Marketing and information technology : the strategy, application and implementation of IT in marketing /	658.800285 Marketing in the digital age /	658.8002854678 Online marketing handbook : how to promote, advertise, and sell your products and services on the Internet /	658.8002854678 E marketing /	Next

Includes bibliographical references and index.

30.00

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