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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald. by
Material type: Text Text
Publication details: Basingstoke : Macmillan, 1994
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802. Not available: Carlow Campus Library: Checked out (1).
Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prentice-Hall International, c1988
Availability: Items available for loan: Carlow Campus Library (3)Call number: 658.8, ... Items available for reference: Carlow Campus Library: Not for loan (1)Call number: 658.8.
Principles and practice of marketing / David Jobber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, [1995]
Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.8, ... Wexford Campus Library (1)Call number: 658.8.
Global marketing : perspectives and cases / Salah S. Hassan, Roger D. Blackwell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. : Dryden Press, c1994
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.848.
Marketing : a resource book / Andy Hutchings. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pitman, 1995
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8.
Management information for marketing and sales / Tony Hines. by Series: CIM student workbook series. Marketing | Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802.
Principles of services marketing / Adrian Palmer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Wexford Campus Library (1)Call number: 658.8.
The management and marketing of services / Peter Mudie and Angela Cottam. by Series: B H contemporary business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth Heinemann, 1993
Availability: Items available for loan: Carlow Campus Library (4)Call number: 658.8, ... Wexford Campus Library (2)Call number: 658.8, ...
Managing distribution and change. Alan West. by
Material type: Text Text
Publication details: Wiley, 1989
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.788.
Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Prentice Hall, c1995
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8.
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