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		How to sell a service / Malcolm H.B. McDonald with John W. Leppard. by McDonald, Malcolm Leppard, John Institute of Marketing Series: Marketing series Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heinemann Professional on behalf of the Institute of Marketing, 1988 Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.85, ... Place hold Place recall Add to cart (remove)
		How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard. by McDonald, Malcolm Leppard, John Series: Marketing series (London, England) Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Heinemann, 1986 Availability: Items available for loan: Carlow Campus Library (3)Call number: 658.85, ... Place hold Place recall Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. by McDonald, Malcolm Institute of Marketing CAM Foundation Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1984 Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.802. Place hold Place recall Add to cart (remove)
		Effective industrial selling / Malcolm H.B. McDonald with John W. Leppard. by McDonald, Malcolm Leppard, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heinemann Professional, 1988 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.85. Place hold Place recall Add to cart (remove)
		Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald. by Brown, Linden McDonald, Malcolm Material type: Text Publication details: Basingstoke : Macmillan, 1994 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802. Not available: Carlow Campus Library: Checked out (1). Place hold Place recall Add to cart (remove)
		Handbook of marketing planning / by M.H.B. McDonald. by McDonald, Malcolm Material type: Text Publication details: Bradford : MCB Publications, c1980 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)
		Retail marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald and Christopher C.S. Tideman. by McDonald, Malcolm Tideman, Christopher C. S Chartered Institute of Marketing Series: Marketing series \| Professional development series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Boston : Butterworth Heinemann, 1993 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.87. Place hold Place recall Add to cart (remove)
		Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm Dunbar, Ian, 1951- Edition: First edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Elsevier Butterworth-Heinemann, 2004 Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.802, ... Place hold Place recall Add to cart (remove)

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