The small business bible : the make-or-break factors for survival and success / Paul Resnik.
Material type: TextPublication details: New York : J. Wiley, c1988.Description: viii, 230 p. ; 26 cmISBN:- 0471629723
- 0471629855 (pbk.)
- 9780471629726
- 658.022
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.022 (Browse shelf(Opens below)) | 1 | Available | 22133 |
Includes index.
Bibliography: p. 223-225.
Making and breaking the small business -- No room for illusions: small business realities and self-deception -- Sutton's law: simple is effective -- Connecting products and customers -- Marketing the products -- Building and managing the staff -- Managing the accounting and financial controls -- Managing cash availability -- The pitfalls of expansion: managing growth -- Understanding the business inside out -- Planning for action and results.
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