Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xxv, 635, [118] p. : ill. ; 24 cmISBN:- 0131201158
- 9780131201156 :
- 658.827
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | 1 | Available | 30517 | |
General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | 1 | Available | 30518 | |
General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | 1 | Available | 30519 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.827 (Browse shelf(Opens below)) | 1 | Available | 78187 |
Includes bibliographical references and index.
35.99