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		How to sell a service / Malcolm H.B. McDonald with John W. Leppard. by McDonald, Malcolm Leppard, John Institute of Marketing Series: Marketing series Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heinemann Professional on behalf of the Institute of Marketing, 1988 Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.85, ... Place hold Place recall Add to cart (remove)
		The marketing primer / Geoff Lancaster and Lester Massingham. by Lancaster, Geoffrey Massingham, Lester Institute of Marketing Series: Marketing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heinemann Professional on behalf of the Institute of Marketing, 1988 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Place hold Place recall Add to cart (remove)

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