Alpha Bank: student retail banking [Book chapter] / Aileen Kennedy and Laura Cuddihy.
Material type: TextPublication details: [Dublin] : Marketing Institute, 1998.Description: Book chapterSubject(s): Online resources:No physical items for this record
Published in: Cases in marketing management and strategy / edited by James J. Ward. pp.133-150.
Co-authored by an IT Carlow / Carlow RTC staff member (Laura Cuddihy).