An examination of buying centres in Irish biotechnology companies and its marketing implications[Journal article] / Paul Howard, Declan Doyle.
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TextPublication details: Bradford : Emerald Group Publishing Limited, 2006.Description: Web resourceSubject(s): Online resources:
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From: Journal of Business & Industrial Marketing, Volume 21, Issue 5, Page 266-280, 2006.
Co-authored by IT Carlow staff members.