Handbook of public opinion research [electronic resource] / edited by Wolfgang Donsbach and Michael W. Traugott.

IT Carlow ebook

Includes bibliographical references.

Introduction / Wolfgang Donsbach, Michael W. Traugott -- History, philosophy of public opinion and public opinion research Nature of public opinion Public and public opinion in political theories Vincent Price -- Deliberating public and deliberative polls Peter Neijens -- News as a reflection of public opinion Thomas E. Patterson -- Advocacy : alternative expressions of public opinion Kurt Lang, Gladys Engel Lang -- Studying elite vs mass opinion Ursula Hoffmann-Lange -- Internet as a new platform for expressing opinions and as a new public sphere Bernhard Debatin -- Popular communication and public opinion Debra Merskin, Jonathan David Tankel -- Development of public opinion research Historical roots of public opinion research Anthony Oberschall -- Mass-observation and modern public opinion research Murray Goot -- Start of modern public opinion research Hans L. Zetterberg -- Public opinion research in emerging democracies Robert Mattes -- Theories of public opinion formation and change Knowledge and attitudes Penny S. Visser, Allyson Holbrook, Jon A. Krosnick -- Conceptions of attitudes and opinions Roger Tourangeau, Mirta Galešić -- Theories on the perception of social reality William P. Eveland, Jr., Carroll J. Glynn -- Pluralistic ignorance and nonattitudes Patricia Moy -- Methodology Design of surveys Methodological strengths and weaknesses of survey research Herbert F. Weisberg -- Uses and misuses of polls Michael W. Traugott -- Face-to-face surveys Jennifer Dykema, Danna Basson, Nora Cate Schaeffer -- Surveys by telephone Paul J. Lavrakas -- Self-administered paper questionnaires Don A. Dillman, Nicholas L. Parsons -- Internet surveys Vasja Vehovar, Katja Lozar Manfreda, Gasper Koren -- Different survey modes and international comparisons Yang-chih Fu, Yun-han Chu -- Sampling Colm O'Muircheartaigh -- Survey non-response Adam J. Berinsky -- Split ballots as an experimental approach to public opinion research Thomas Petersen -- Panel surveys Jochen Hansen -- Focus groups and public opinion David L. Morgan, Collin E. Fellows -- Content analyses and public opinion research Winfried Schulz -- Measurement of public opinion Designing reliable and valid questionnaires Kenneth A. Rasinski -- Psychology of survey response Norbert Schwarz -- Use of scales in surveys Michael Häder -- Use of visual materials in surveys Thomas Petersen -- Validation studies Michael W. Traugott -- Identifying value clusters in societies Hans L. Zetterberg -- Social and political environment of public opinion research Legal status of public opinion research in the world Wolfgang Donsbach, Uwe Hartung -- Attitudes of the public toward public opinion research and polling Anne Hildreth -- Attitudes of journalists toward public opinion research David H. Weaver -- Codes of ethics and standards in survey research Tom W. Smith -- Archiving poll data Wolfgang Jagodzinski, Meinhard Moschner -- Uses and effects of public opinion research News media's use of opinion polls Frank Brettschneider -- Use of surveys by governments and politicians Robert M. Eisinger -- Use of public opinion research in propaganda Michael Kunczik, Eva Johanna Schweitzer -- Effects of published polls on citizens Sibylle Hardmeier -- Special fields of application Use of surveys as legal evidence Anne Niedermann -- Public opinion and the economy Lutz M. Hagen -- Marketing research Humphrey Taylor -- Social indicators and the quality of life John P. Robinson -- Assessing long-term value changes in societies Ottar Hellevik -- Exit polls and pre-election polls Kathleen A. Frankovic -- International comparative surveys : their purpose, content and methodological challenges Marta Lagos -- Use of voter research in campaigns Fred Steeper

Electronic reproduction. Thousand Oaks, Calif. Sage Publications, Inc. 2010 Mode of access: World Wide Web System requirements: Web browser Title from title screen (viewed on Nov. 3, 2010) Access may be restricted to users at subscribing institutions

Description based on print version record.