Persuasion Handbook [electronic resource] : delelopments in theory and practice / edited by James Price Dillard, Michael Pfau.

IT Carlow ebook.

Includes bibliographical references and index.

Introduction -- On being persuaded : some basic distinctions / Gerald R. Miller -- Oscillation in beliefs and decisions / Edward L. Fink, Stan A. Kaplowitz, and Susan McGreevy Hubbard -- Attitude accessibility and persuasion : the quick and the strong / David R. Roskos-Ewoldsen, Laura Arpan-Ralstin, and James St. Pierre -- The media priming effect : news media and considerations affecting political judgments / Gerald M. Kosicki -- The negativity effect in political advertising : a meta-analysis / Mike Allen and Nancy Burrell. A cognitive dissonnance theory perspective on persuasion / Eddie Harmon-Jones -- Language expectancy theory / Michael Burgoon, Vickie Pauls Denning, and Laura Roberts -- The role of attitude functions in persuasion and social judgment / Sharon Shavitt and Michelle R. Nelson -- The elaboration likelihood model : its impact on persuasion theory and research / Steve Booth-Butterfield and Jennifer Welbourne -- Involvement as goal-directed strategic processing : extending the elaboration likelihood model / Michael D. Slater. Heuristic-Systematic Model of social information processing / Alexander Todorov, Shelly Chaiken, and Marlone D. Henderson -- Revisiting the theory of psychological reactance : communicating threats to attitudinal freedom / Michael Burgoon, Eusebio Alvaro, Joseph Grandpre, and Michael Voulodakis -- Nuances in inoculation : theory and applications / Erin Alison Szabo and Michael Pfau -- The theory of reasoned action / Jerold L. Hale, Brian J. Householder, and Kathryn L. Greene -- Discrete emotions and persuasion / Robin L. Nabi. Persuasion and the structure of affect / James Price Dillard and Anneloes Meijnders -- Guilt as a mechanism of persuasion / Daniel J. O'Keefe -- Persuasive effects of product warning labels / Mark A. deTruck -- Language and persuasion / Lawrence A. Hosman -- Message framing in the prevention and early detection of illness / Peter Salovey, Tamera R. Schneider, and Anne Marie Apanovitch -- Figurative language and persuasion / Pradeep Sopory and James Price Dillard -- Evidence / Rodney A. Reynolds and J. Lynn Reynolds. Nonverbal influence / Judee K. Burgoon ... [et al.] -- Persuading in the small group context / Franklin J. Boster and Michael G. Cruz -- Variable-based typology and a review of advertising-related persuasion research during the 1990s / Xinshu Zhao -- Business of influence : principles that lead to success in commercial settings / Kelton v. L. Rhoads and Robert B. Cialdini -- Persuasion in the legal setting / John C. Reinard -- Political campaign persuasion and its discontents : perspectives from the past and research prescriptions for the future / Richard M. Perloff. Enlarging the role of environment as a social influence construct in health campaigns / Roxanne Parrott ... [et al.] -- Overcoming the challenges of environmental public information and action programs / Garrett J. O'Keefe and Robin L. Shepard -- Impact of news and entertainment media on perceptins of social reality / William P. Eveland -- Role of meaning construction in the process of persuasion for viewers of television images / John E. Newhagen -- Embodied meanng of media forms / R. Lane Holbert -- Interactive technology and persuasion / B.J. Fogg [et al.].

Electronic reproduction. Thousand Oaks, Calif. : Sage Publications, Inc., 2009. Mode of access: World Wide Web. System requirements: Web browser. Access restricted to users at subscribing institutions.