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		The reality of global brands : cases and strategies for successful management of international brands / Graham Hankinson and Philippa Cowking. by Hankinson, Graham, 1947- Cowking, Philippa, 1947- Series: McGraw-Hill marketing for professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, c1996 Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.827. Place hold Place recall Add to cart (remove)
		Customer-focused marketing : actions for delivering greater internal and external customer satisfaction / Ian Chaston. by Chaston, Ian Series: McGraw-Hill marketing for professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, c1993 Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.812. Place hold Place recall Add to cart (remove)

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