Strategic marketing communications : new ways to build and integrate communications / P.R. Smith, Chris Berry, Alan Pulford.

By:

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Material type: Text

TextPublication details: London : Kogan Page, 1999.Edition: Rev. edDescription: xii, 300 p. ; 24 cm. ; pbkISBN:

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DDC classification:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.802 (Browse shelf(Opens below))	1	Available		44682

Previous ed.: 1997.

CW123

CW808

Includes bibliographical references and index.

29.24