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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : Elsevier Butterworth-Heinemann, 2004
Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.802, ...
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Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. by
Material type: Text Text
Publication details: Basingstoke : Macmillan Business, 1995
Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.802.
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