Advertising management / David A. Aaker and John G. Myers.

By:

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Material type: Text

TextPublication details: London : Prentice-Hall International, 1987.Edition: 3rd edDescription: xii,564p. : ill., facsims. ; 23cm. ; pbkISBN:

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DDC classification:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	659.1 (Browse shelf(Opens below))	1	Available		21262

Previous ed.: 1982.

Includes index.

24.46