Irish marketing review 1993 : issues, developments, research & practice in marketing / editor Aiden O'Driscoll.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 07097362
- 658.809417
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.809417 (Browse shelf(Opens below)) | 1 | Available | 24621 |
Winning success in aquaculture marketing / Shay Garvey & Ann Torres -- The Competition Act - the practical implications for business / John Meade -- Qualitative research: where it's at, where it's going / Phelim O'Leary -- How service firms can attain a sustainable competitive advantage / John Fahy -- Quick response as a competitive tool: Thermo King Europe's SMX / Mark Watson -- New technologies, new markets and changing marketing practice / James G. Barnes -- Sales force management in Ireland / Sean de Burca & Mary Lambkin -- Enhancing service quality: the case of Sealink Stena / Audrey Gilmore & David Carson -- Biotechnology: beauty or beast? / Kate Ui Ghallachoir & Clare Kavanagh -- Skulls, subs, pawns and kings - attitude cycles in customer orientation / J. A. Meenaghan -- Design in the product life cycle: Ballygowan Spring Water / Mark Mortell -- Postmodern marketing: principles, practice and panaceas / Stephen Brown -- Grocery pricing in the 1990s - war or peace? / Peter J. McGoldrick -- Variety seeking and market segmentation: Irish and American perspectives / Noel M. Murray & Lalita A. Manrai -- Environmental marketing: some practical guidelines for managers / Pierre McDonagh & Andrea Prothero.
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