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Irish marketing review 1993 : issues, developments, research & practice in marketing / editor Aiden O'Driscoll.

By: Contributor(s): Material type: TextTextSeries: ARROW@DITPublication details: Dublin : Mercury Publications, 1993.Description: 159p. : ill., 30cm ; pbkISSN:
  • 07097362
Subject(s): DDC classification:
  • 658.809417
Online resources:
Contents:
Winning success in aquaculture marketing / Shay Garvey & Ann Torres -- The Competition Act - the practical implications for business / John Meade -- Qualitative research: where it's at, where it's going / Phelim O'Leary -- How service firms can attain a sustainable competitive advantage / John Fahy -- Quick response as a competitive tool: Thermo King Europe's SMX / Mark Watson -- New technologies, new markets and changing marketing practice / James G. Barnes -- Sales force management in Ireland / Sean de Burca & Mary Lambkin -- Enhancing service quality: the case of Sealink Stena / Audrey Gilmore & David Carson -- Biotechnology: beauty or beast? / Kate Ui Ghallachoir & Clare Kavanagh -- Skulls, subs, pawns and kings - attitude cycles in customer orientation / J. A. Meenaghan -- Design in the product life cycle: Ballygowan Spring Water / Mark Mortell -- Postmodern marketing: principles, practice and panaceas / Stephen Brown -- Grocery pricing in the 1990s - war or peace? / Peter J. McGoldrick -- Variety seeking and market segmentation: Irish and American perspectives / Noel M. Murray & Lalita A. Manrai -- Environmental marketing: some practical guidelines for managers / Pierre McDonagh & Andrea Prothero.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.809417 (Browse shelf(Opens below)) 1 Available 24621

Winning success in aquaculture marketing / Shay Garvey & Ann Torres -- The Competition Act - the practical implications for business / John Meade -- Qualitative research: where it's at, where it's going / Phelim O'Leary -- How service firms can attain a sustainable competitive advantage / John Fahy -- Quick response as a competitive tool: Thermo King Europe's SMX / Mark Watson -- New technologies, new markets and changing marketing practice / James G. Barnes -- Sales force management in Ireland / Sean de Burca & Mary Lambkin -- Enhancing service quality: the case of Sealink Stena / Audrey Gilmore & David Carson -- Biotechnology: beauty or beast? / Kate Ui Ghallachoir & Clare Kavanagh -- Skulls, subs, pawns and kings - attitude cycles in customer orientation / J. A. Meenaghan -- Design in the product life cycle: Ballygowan Spring Water / Mark Mortell -- Postmodern marketing: principles, practice and panaceas / Stephen Brown -- Grocery pricing in the 1990s - war or peace? / Peter J. McGoldrick -- Variety seeking and market segmentation: Irish and American perspectives / Noel M. Murray & Lalita A. Manrai -- Environmental marketing: some practical guidelines for managers / Pierre McDonagh & Andrea Prothero.

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