Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall.
Material type:
TextPublication details: Basingstoke : Macmillan Business, 1995.Description: xvii, 271 p. : ill. ; 25 cmISBN: - 9780333637227:
- 9780333637234:
- 0333637224 (cased)
- 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Wexford General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 48131 |
CW016
CW093, CW095
CW018
Includes index.
20.00