Strategic marketing management 1999-2000 : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
Material type:
TextSeries: CIM workbook | CIM workbookPublication details: Oxford : Butterworth-Heinemann, 1999.Description: xviii, 326 p. : ill. ; 30 cmISBN: - 9780750643597:
- 0750643595
- 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Wexford General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 48135 |
CW016
Published on behalf of the Chartered Institute of Marketing.
Includes index.
CW093, CW095, CW140
CW018
20.00