Effective writing skills for public relations / John Foster.
Material type:
TextSeries: PR in practice seriesPublication details: London : Kogan Page, 2005.Edition: 3rd edDescription: xiv, 258 p. : ill. ; 24 cmISBN: - 9780749443818:
- 0749443812
- 808.066659
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 808.066659 (Browse shelf(Opens below)) | 1 | Checked out | 29/01/2013 | 55292 |
| General Lending | Carlow Campus Library General Lending | 808.066659 (Browse shelf(Opens below)) | 1 | Available | 55293 | |
| General Lending | Carlow Campus Library General Lending | 808.066659 (Browse shelf(Opens below)) | 1 | Available | 55294 | |
| General Lending | Carlow Campus Library General Lending | 808.066659 (Browse shelf(Opens below)) | 1 | Available | 55295 | |
| General Lending | Carlow Campus Library General Lending | 808.066659 (Browse shelf(Opens below)) | 1 | Available | 55296 | |
| General Lending | Carlow Campus Library General Lending | 808.066659 (Browse shelf(Opens below)) | 1 | Available | 53363 |
CW808
CW123
Includes bibliographical references (p. 248-251) and index.
The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple-and plain -- Writing for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for the office -- Traps, snares and pitfalls -- Americanisms - the differences -- The spoken word: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation -- Reporting annually: chore or challenge? -- Is it legal?
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