The digital marketing handbook : a step-by-step guide to creating websites that sell / Robert W. Bly.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781599186214
- 1599186217
- 9781599186214:
- 658.872 23
- .B579 2018
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.872 (Browse shelf(Opens below)) | Available | 84535 |
Place of publication from website. 15.26 CWB07
Includes index.
Introduction -- Choosing your online business model -- Profits equal sales minus expenses -- Marketing funnels for consumer products -- Marketing funnels for B2B products -- Websites and marketing funnels for service firms -- Driving traffic to your website with online marketing -- Driving traffic to your website with offline marketing -- Winning with blogging and social media marketing -- Building your opt-in list -- Hub sites, landing pages, and squeeze pages -- Publishing an online newsletter -- Generating leads and sales with email marketing -- Autoresponders and upsells -- Joint ventures, affiliate marketing, and licensing -- Membership sites -- Appendix A: Recommended vendors -- Appendix B: Software and services -- Appendix C: Sample infographic -- Appendix D: Schedule for producing a direct-mail promotion.