gogo
Amazon cover image
Image from Amazon.com

The digital marketing handbook : a step-by-step guide to creating websites that sell / Robert W. Bly.

By: Material type: TextTextPublisher: [Irvine, California] : Entrepreneur Press, [2018]Description: xx, 321 pages : illustrations ; 23 cm. ; pbkISBN:
  • 9781599186214
  • 1599186217
  • 9781599186214:
Subject(s): DDC classification:
  • 658.872 23
LOC classification:
  • .B579 2018
Contents:
Introduction -- Choosing your online business model -- Profits equal sales minus expenses -- Marketing funnels for consumer products -- Marketing funnels for B2B products -- Websites and marketing funnels for service firms -- Driving traffic to your website with online marketing -- Driving traffic to your website with offline marketing -- Winning with blogging and social media marketing -- Building your opt-in list -- Hub sites, landing pages, and squeeze pages -- Publishing an online newsletter -- Generating leads and sales with email marketing -- Autoresponders and upsells -- Joint ventures, affiliate marketing, and licensing -- Membership sites -- Appendix A: Recommended vendors -- Appendix B: Software and services -- Appendix C: Sample infographic -- Appendix D: Schedule for producing a direct-mail promotion.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.872 (Browse shelf(Opens below)) Available 84535

Place of publication from website. 15.26 CWB07

Includes index.

Introduction -- Choosing your online business model -- Profits equal sales minus expenses -- Marketing funnels for consumer products -- Marketing funnels for B2B products -- Websites and marketing funnels for service firms -- Driving traffic to your website with online marketing -- Driving traffic to your website with offline marketing -- Winning with blogging and social media marketing -- Building your opt-in list -- Hub sites, landing pages, and squeeze pages -- Publishing an online newsletter -- Generating leads and sales with email marketing -- Autoresponders and upsells -- Joint ventures, affiliate marketing, and licensing -- Membership sites -- Appendix A: Recommended vendors -- Appendix B: Software and services -- Appendix C: Sample infographic -- Appendix D: Schedule for producing a direct-mail promotion.

Powered by Koha