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Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media / Paul Springer, Mel Carson.

By: Contributor(s): Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2012.Description: viii, 224 pages : illustrations ; 25 cm. ; pbkISBN:
  • 0749466049
  • 9780749466046
  • 9780749466046:
Subject(s): DDC classification:
  • 658.872
Contents:
Introduction -- Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign -- June Cohen Hotwired and TED.com -- Denzyl Feigelson iTunes Advisor and Artists Without A Label -- Vanessa Fox Google and Nine By Blue -- Gurbaksh Chahal ClickAgents and BlueLithium -- Jaron Lanier Virtual reality and Microsoft Research -- Angel Chen OgilvyOne China -- John Winsor Victors & Spoils -- Danny Sullivan Search Engine Land -- Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken -- Avinash Kaushik Digital marketing evangelist, Google -- Carolyn Everson MTV Networks and Facebook -- Malcolm Poynton Dove Campaign for Real Beauty -- Qi Lu Yahoo!, Microsoft and Bing -- Ajaz Ahmed AKQA -- Martha Lane Fox Lastminute.com and the UK government's digital champion -- Kyle MacDonald One Red Paperclip -- Jess Greenwood Contagious Magazine and R/GA -- Zhang Minhui Sohu.com.cn -- Stephen Fry -- Pioneering places. China ; India ; Middle East -- Lessons from pioneers. Not being original ; Pioneering commercial models ; Repositioning creativity ; Skills convergence ; All platforms and no content ; Running in real time (not being ahead of the game) ; Create something useful and never assume ; Enjoy what you do! ; Ten steps to becoming a digital pioneer, from the people who got there.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.872 (Browse shelf(Opens below)) 1 Available 80088

Includes bibliographical references and index.

Introduction -- Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign -- June Cohen Hotwired and TED.com -- Denzyl Feigelson iTunes Advisor and Artists Without A Label -- Vanessa Fox Google and Nine By Blue -- Gurbaksh Chahal ClickAgents and BlueLithium -- Jaron Lanier Virtual reality and Microsoft Research -- Angel Chen OgilvyOne China -- John Winsor Victors & Spoils -- Danny Sullivan Search Engine Land -- Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken -- Avinash Kaushik Digital marketing evangelist, Google -- Carolyn Everson MTV Networks and Facebook -- Malcolm Poynton Dove Campaign for Real Beauty -- Qi Lu Yahoo!, Microsoft and Bing -- Ajaz Ahmed AKQA -- Martha Lane Fox Lastminute.com and the UK government's digital champion -- Kyle MacDonald One Red Paperclip -- Jess Greenwood Contagious Magazine and R/GA -- Zhang Minhui Sohu.com.cn -- Stephen Fry -- Pioneering places. China ; India ; Middle East -- Lessons from pioneers. Not being original ; Pioneering commercial models ; Repositioning creativity ; Skills convergence ; All platforms and no content ; Running in real time (not being ahead of the game) ; Create something useful and never assume ; Enjoy what you do! ; Ten steps to becoming a digital pioneer, from the people who got there.

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