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Manager's guide to excellence in public relations and communication management / David M. Dozier, with Larissa A. Grunig, James E. Grunig.

By: Contributor(s): Material type: TextTextSeries: Publication details: Mahwah, N.J. : Erlbaum, 1995.Description: xii, 258 pages : illustrations ; 24 cm. ; pbkISBN:
  • 0805818103
  • 9780805818109
  • 080581809X
  • 9780805818093
  • 9780805818109:
Subject(s): DDC classification:
  • 659.2
Contents:
What is Communication Excellence? -- Knowing How to Manage Strategically -- Knowing Two-Way Communication Practices -- Knowing Traditional Communicator Skills -- Build Your Knowledge Base -- The Power of the Communication Department -- Shared Expectations of Communication -- Building Linkages to the Dominant Coalition -- What CEOs Should Do About Excellence -- Participation and Authority in the Culture of Organizations -- Empowering Women and Culturally Diverse Employees -- The Global Qualities of Excellence -- Changing the Character of Organizations -- Origins of Communication Programs -- Using Traditional and Advanced Practices -- Communication Excellence Makes a Difference -- Appendix: How the Excellence Study Was Conducted.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) 1 Available 80557
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) 1 Available 80558
General Lending Carlow Campus Library General Lending 659.2 (Browse shelf(Opens below)) 1 Available 80559

CW808

Includes bibliographical references and indexes.

What is Communication Excellence? -- Knowing How to Manage Strategically -- Knowing Two-Way Communication Practices -- Knowing Traditional Communicator Skills -- Build Your Knowledge Base -- The Power of the Communication Department -- Shared Expectations of Communication -- Building Linkages to the Dominant Coalition -- What CEOs Should Do About Excellence -- Participation and Authority in the Culture of Organizations -- Empowering Women and Culturally Diverse Employees -- The Global Qualities of Excellence -- Changing the Character of Organizations -- Origins of Communication Programs -- Using Traditional and Advanced Practices -- Communication Excellence Makes a Difference -- Appendix: How the Excellence Study Was Conducted.

31.58

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