Manager's guide to excellence in public relations and communication management / David M. Dozier, with Larissa A. Grunig, James E. Grunig.
Material type: TextSeries: Publication details: Mahwah, N.J. : Erlbaum, 1995.Description: xii, 258 pages : illustrations ; 24 cm. ; pbkISBN:- 0805818103
- 9780805818109
- 080581809X
- 9780805818093
- 9780805818109:
- 659.2
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 80557 | |
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 80558 | |
General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 80559 |
CW808
Includes bibliographical references and indexes.
What is Communication Excellence? -- Knowing How to Manage Strategically -- Knowing Two-Way Communication Practices -- Knowing Traditional Communicator Skills -- Build Your Knowledge Base -- The Power of the Communication Department -- Shared Expectations of Communication -- Building Linkages to the Dominant Coalition -- What CEOs Should Do About Excellence -- Participation and Authority in the Culture of Organizations -- Empowering Women and Culturally Diverse Employees -- The Global Qualities of Excellence -- Changing the Character of Organizations -- Origins of Communication Programs -- Using Traditional and Advanced Practices -- Communication Excellence Makes a Difference -- Appendix: How the Excellence Study Was Conducted.
31.58