Contemporary strategy analysis : concepts, techniques, applications / Robert M. Grant.
Material type: TextPublication details: Malden, MA ; Oxford : Blackwell Publishers, 2002.Edition: 4th edDescription: xii, 551 p. : ill. ; 25 cmISBN:- 9780631231363:
- 9780631231356:
- 0631231366
- 0631231358
- 9780631231356
- 658.4012 21
- .G72 2002
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.4012 (Browse shelf(Opens below)) | Available | 83271 |
Previous edition: 1998.
Includes bibliographical references and index.
pt. I. Introduction 1 The concept of strategy -- pt. II Tools of Strategy Analysis 2 Goals, values, and performance 3 Analyzing the industry environment 4 Intra-industry analysis 5 Analyzing resources and capabilities 6 Organization structure and management systems -- pt. III The Analysis of Competitive Advantage 7 The nature and sources of competitive advantage 8 Cost advantage 9 Differentiation advantage -- pt. IV Business Strategies in Different Industry Contexts 10 Industry evolution 11 Technology-based industries and the management of innovation 12 Competitive advantage in mature industries -- pt. V Corporate Strategy 13 Vertical integration and the scope of the firm