Doing research in the business world / David E. Gray.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781473938434:
- 9781473938434
- 1473938430
- 9781473915671
- 1473915678
- 650.072
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 650.072 (Browse shelf(Opens below)) | Checked out | 27/08/2020 | 84690 |
General Lending | Carlow Campus Library General Lending | 650.072 (Browse shelf(Opens below)) | Checked out | 27/08/2020 | 84691 |
43.00
Includes bibliographical references and index.
1. Introduction -- Part A Principles and Planning for Research -- 2 Theoretical Perspectives and Research Methodologies in Business -- 3 Selecting and Planning Business Research Proposals and Projects -- 4 Business Research Ethics -- 5 Searching, Critically Reviewing and Using the Literature in Business -- Part B Research Methodology -- 6 Business Research Design: Quantitative Methods -- 7 Business Research Design: Qualitative Methods -- 8 Business Research Design: Mixed Methods -- 9 Sampling Strategies in Business -- 10 Designing Descriptive and Analytical Surveys for Business -- 11 Designing Case Studies for Business -- 12 Designing Evaluations in Business -- 13 Action Research and Change in Business -- Part C Data Collection Methods -- 14 Questionnaires -- 15 Interviewing -- 16 Non-participant Observation -- 17 Ethnography and Participant Observation -- 18 Focus Groups -- 19 Unobtrusive Measures -- 20 Visual Methods -- 21 Secondary Data Analysis -- pt. D Analysis and Report Writing -- 22 Getting Started with SPSS -- 23 Analysing and Presenting Quantitative Data -- 24 Getting Started with NVivo -- 25 Analysing and Presenting Qualitative Data -- 26 Writing up the Research in a Business Report -- 27 Preparing for Business Presentations and for Vivas