New product development for dummies / Robin Karol and Beatrice Nelson.
Material type:
TextPublication details: Hoboken, N.J. : Wiley ; [Chichester : John Wiley, distributor], c2007.Description: xxii, 357 p. : ill. ; 24 cmISBN: - 9780470117705:
- 0470117702
- 658.575
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79243 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 79244 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 75147 | |
| General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 75148 |
CW838
Includes index.
The basics of new product development -- Charting the ocean of opportunity for new products -- Navigating the river of product development -- New challenges in product development -- The part of tens -- Appendix: business case outline.
19.72