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Customer relationship management / Ed Peelen.

By: Material type: TextTextLanguage: English Original language: Dutch Publication details: Harlow : FT/Prentice Hall, 2005.Description: xvi, 433 p. : ill. ; 25 cmISBN:
  • 9780273681779:
  • 027368177X
Subject(s): DDC classification:
  • 658.812
Contents:
Introduction -- Customer-supplier relationships -- CRM as an integral business strategy -- Relationship-oriented organisation -- Customer knowledge -- Communication and multichannels -- Individualised customer proposition -- Relationship policy -- Relationship data management -- Data analyses and datamining -- Segmentation and selections -- Retention and cross-sell analyses -- Effects of marketing activities -- Reporting results -- Call centre management -- Internet and the Website -- Direct mail -- CRM systems and their implementation -- CRM systems -- Implementation of CRM systems -- Future.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.812 (Browse shelf(Opens below)) 1 Available 78170

Translated from the Dutch.

Formerly CIP. Uk

Includes bibliographical references and index.

Introduction -- Customer-supplier relationships -- CRM as an integral business strategy -- Relationship-oriented organisation -- Customer knowledge -- Communication and multichannels -- Individualised customer proposition -- Relationship policy -- Relationship data management -- Data analyses and datamining -- Segmentation and selections -- Retention and cross-sell analyses -- Effects of marketing activities -- Reporting results -- Call centre management -- Internet and the Website -- Direct mail -- CRM systems and their implementation -- CRM systems -- Implementation of CRM systems -- Future.

78.74

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