gogo
Amazon cover image
Image from Amazon.com

The marketing plan : a handbook / Marian Burk Wood.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Description: xix, 202 p. : ill., map ; 26 cmISBN:
  • 9780130613172:
  • 0130613177
Subject(s): Genre/Form: DDC classification:
  • 658.802
LOC classification:
  • .W66 2003
Contents:
Introduction to Marketing Planning -- Analyzing the Current Situation -- Understanding Markets and Customers -- Planning Segmentation, Targeting, and Positioning -- Determining Objectives and Strategic Direction -- Developing Marketing Strategies and Programs -- Budgeting, Forecasting, and Tracking Progress -- Controlling Plan Implementation -- App. 1. Marketing Plan Resources -- App. 2. Sample Marketing Plan: Sonic Personal Digital Assistant -- App. 3. Documenting a Marketing Plan with Marketing Plan Pro Software
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.802 (Browse shelf(Opens below)) 1 Available 78202

Includes bibliographical references and index.

Introduction to Marketing Planning -- Analyzing the Current Situation -- Understanding Markets and Customers -- Planning Segmentation, Targeting, and Positioning -- Determining Objectives and Strategic Direction -- Developing Marketing Strategies and Programs -- Budgeting, Forecasting, and Tracking Progress -- Controlling Plan Implementation -- App. 1. Marketing Plan Resources -- App. 2. Sample Marketing Plan: Sonic Personal Digital Assistant -- App. 3. Documenting a Marketing Plan with Marketing Plan Pro Software

54.95

Powered by Koha