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Fundamentals of strategy / Gerry Johnson [and four others].

By: Material type: TextTextPublisher: Harlow, England : New York : Pearson, [2018]Edition: Fourth editionDescription: xvii, 256 pages ; 25 cm. ; pbkContent type:
Media type:
Carrier type:
ISBN:
  • 9781292209067
  • 1292209062
  • 9781292209067:
Subject(s): DDC classification:
  • 658.4012 23
LOC classification:
  • .J6495 2018
Contents:
Introducing strategy -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and culture -- Business strategy and models -- Corporate strategy and diversification -- Strategy in action.
Case studies: Airbnb; Alibaba; Rocket Internet; Barclays Bank; IKEA; Virgin & Richard Branson; Sergio Marchionne.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.4012 (Browse shelf(Opens below)) Checked out 27/08/2020 85509
General Lending Carlow Campus Library General Lending 658.4012 (Browse shelf(Opens below)) Available 85510
General Lending Carlow Campus Library General Lending 658.4012 (Browse shelf(Opens below)) Available 85511
Short Loan Collection Carlow Campus Library IN PROCESSING 658.4012 (Browse shelf(Opens below)) Available 85512

CW807, CW817, CW827, CW917,

Includes bibliographical references and index.

Introducing strategy -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and culture -- Business strategy and models -- Corporate strategy and diversification -- Strategy in action.

Case studies: Airbnb; Alibaba; Rocket Internet; Barclays Bank; IKEA; Virgin & Richard Branson; Sergio Marchionne.

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