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Marketing management. by
Edition: 12th ed. / Philip Kotler, Kevin Lane Keller.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
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Availability: Items available for loan: Carlow Campus Library (3)Call number: 658.8, ... Wexford Campus Library (1)Call number: 658.8. Wicklow Campus Library (1)Call number: 658.8. Not available: Carlow Campus Library: Checked out (1).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2013
Online access:
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.827. Not available: Carlow Campus Library: Checked out (1).
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Marketing management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Upper Saddle River : Pearson 2016
Online access:
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8. Not available: Carlow Campus Library: Checked out (2).
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Marketing management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. by
Edition: 3rd edition.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson 2016
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