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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012
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  • Marketing strategy and competitive positioning
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Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802.
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Marketing strategy & competitive positioning. by
Edition: Sixth edition / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson 2017
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802.
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