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Make that grade : marketing / Margaret Linehan and Therese Cadogan.

By: Contributor(s): Material type: TextTextSeries: Make that gradePublication details: Dublin : Gill & Macmillan, 2011.Edition: 4th edDescription: vi, 235 p. : ill. ; 24 cm. ; pbkISBN:
  • 071714982X
  • 9780717149827
  • 9780717149827:
Other title:
  • Marketing : make that grade
Subject(s): DDC classification:
  • 658.8
Contents:
Introduction to marketing -- Consumer and organisational buying behaviour -- Company analysis and marketing planning -- Competitor analysis -- Marketing information and research -- Segmentation, targeting and positioning -- Product -- Price -- Distribution -- Marketing communication.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 73476
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 73477
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 73478
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 73479

Previous ed.: 2007.

CW707, CW818, CW906, CW916, CW948, CW_IAA

Includes bibliographical references.

Introduction to marketing -- Consumer and organisational buying behaviour -- Company analysis and marketing planning -- Competitor analysis -- Marketing information and research -- Segmentation, targeting and positioning -- Product -- Price -- Distribution -- Marketing communication.

14.99

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